[6charlong]

I think the presentation of books on a Kindle, and all of them rendering a pages in Adobe ePub--including the Kobo eREaders--look like the old original paperback books. In those days paperbacks were characterized by the use of the cheapest methods possible:

Text was splashed on the page, cramming as much text as possible on small pages with narrow margins on cheap paper.

KePubs on the Kobo readers allow, but don't mandate, a more attractive page, more like that of trade paperbacks. That's especially true of the Aura HD with its larger screen however it's the kePub underneath that makes it possible to give the book pleasing fonts that you can customize to your liking by weighting them and sharpening them as well as sizing them. You can easily import a font of your choice as well.

The Kobo readers give you the title of the current book at the top of the page and they display page numbers as the name of the current chapter and page: "The 6th Test: Garnering Invitations -- Page 3 of 42."

There is more white space in the Kobo readers and why not? you're not having to pay for more paper, are you.

There's lots more. The point is the Kobo-kePub combination makes reading easier and more enjoyable. You can probably tell I am quite partial to kePubs on the Kobo readers.